Find Your Love Downtown, 2022

We’re declaring February LOVE LOCAL month for Downtown Metuchen!


We know that loving local happens all year long, but this month we want to shout it from the rooftops. As you’re out enjoying our beautiful downtown, stop and take a selfie with our red “M” on the Metuchen Town Plaza, or celebrate Love Local month with a Valentine’s Day classic — the Love Letter.

Love Letters for Local

This February, let our small businesses know how much you love them. Write a thoughtful note to a Downtown Metuchen business (or two or three or four…) that you love and drop them in one of our special mailboxes on the Metuchen Town Plaza or in-person at a participating business on a special Valentine’s day heart! For letters to be displayed in-store, write about a loved one and/or your favorite product or experience at the business!

We’ll take care of delivering it for you, and will even pick one letter a week and buy the author a $25 gift card to the business they love.

Make sure to include the business name & your email or phone number on the outside of your envelope. We’ll need to contact you if you’re our lucky gift card winner!

Valentine’s Day Specials & Gifts

Fresco by Jimmy (456 Main Street) – Heart shaped ravioli

NewMarket Metuchen (19 New Street) – Valentine’s day themed cards, games, apparel, housewares, baked goods and more

Pastry Lu (397 Main Street) – Special Valentine’s day sweets and treats

Picture Perfect Studio (506 Middlesex Avenue) – Valentine’s day photo shoot, contact Picture Perfect Studio for booking details

Tiny Town (438 Main Street) – Special Valentine’s day photo shoot. Available dates January 29th, 30th or February 4th or 5th. Contact Tiny Town for booking details.

What’s the Scoop (457-A Main Street) – Mini Valentine’s ice cream cake & ice cream cake decorating kit. Pre-ordering is recommended by contacting What’s the Scoop.